Who am I?

Personal Details

  • Name: M EL Tayeib
  • Location: Brisbane - Australia
  • Languages: Arabic & English bilingual
  • Key Skills: Advertising - Marketing - Photography
  • Digital - Social Media Management
  • Other Professions: DJ & Photographer

Professional Profile

As a highly skilled, passion-driven and detail-oriented person with key experience in art direction, graphic & web design, branding, packaging, photography and filmmaking, I am positioned to make a significant impact to your organization. With my keen ability to work on challenging projects, combined with my commitment to top-notch quality and social skills, I am always prepared to excel in providing outstanding services to you and your clients. I look forward to discussing the position and my qualifications in further detail. Apart from being very well organized and a result-oriented professional with an eye to details, I’m also very presentable, social, charismatic and an inspiring leader and team player.

Professional Background

Work Experience

2019 June - Current

Photographer & Filmmaker

ViviDante Productions

Photography & Filmmaking Services:

  • Corporate
  • Real Estate
  • Portraits
  • High Fashion
  • Food & Beverages

2018 February - 2019 June

Photography Franchisee

Open2View

Services:

  • Day & Twilight Photos
  • Aerial Photos
  • 360 Virtual Tour Pictures
  • Static & Interactive Floorplans
  • Siteplans
  • Matterport 3D Virtual Tours
  • HD VideoTours

2017 January - Current

Founder

Melt Connection

Services:

  • Creative & Art Direction
  • Marketing Consultancy
  • Branding, Graphic & Web Design
  • Social Media Management

2016 June - 2016 December

SkyHigh Advertising

Creative Director & Head of the Creative Department

Tasks undertaken:

  • Managing creative projects from brief to delivery.
  • Generating creative ideas/concepts.
  • Briefing and brainstorming with creative team members.
  • Overall quality of work produced by the creative department.
  • Working on pitches with Research & Analysis.
  • Traffic Management.
  • Creating & Implementing Procedures & Filing System.
  • Creating Work Culture.

Some of major clients/brands handled:

  • Abu Dhabi Education Council
  • AstraZeneca
  • Aptamil
  • Bebelac
  • Betadine
  • Danone
  • Dubai Sports Council
  • HiGeen
  • Lilly
  • Mohammed Bin Rashid Al Maktoum Foundation
  • MundiPharma
  • NestleHealthScience
  • Nutricia
  • Pfizer

2015 May - 2016 June

Tim Lauren Event Management

Creative & Project Manager

Creative Management:

  • Creative concept, branding and advertising.
  • In-house Social Media Management.

Project Management:

  • Concept of events, exhibitions and activations.
  • Budgeting and proposals.
  • Venue Booking Management.
  • Coordinating with in-house production, suppliers and entertainers.

2013 September - 2015 March

Prodesign Advertising

Art Director & Head of the Creative Department

Tasks undertaken:

  • Managing creative projects from brief to delivery.
  • Generating creative ideas/concepts with creative copywriter.
  • Overall quality of work produced by the creative department.
  • Briefing and brainstorming with creative team members.
  • Working on pitches with Research & Analysis.
  • Traffic Management.
  • Creating & Implementing Procedures & Filing System.
  • Managing SMM & Online Advertising projects.

Some of major clients handled:

  • Arabian Adventures
  • DNATA
  • Dubai International Financial Centre
  • Emirates Airlines
  • Emirates Group Security
  • Emirates High Street
  • Emirates Holidays
  • Emirates SkyCargo
  • Emirates Skywards
  • Nad Al Shiba Holding

2009 April - 2012 November

AMC Advertising & Marketing Consultants JTL

Senior Art Director & Online Media Specialist

Tasks undertaken:

  • Overall quality of work produced by the creative department.
  • Managing creative projects from brief to completion.
  • Handling clients and briefing creative team members.
  • Interpreting client business needs and developing a concept to suit their purpose.
  • Briefing and brainstorming with creative team members.
  • Creating & Implementing Procedures & Filing System.
  • Multi-tasking while working with all jobs according to priorities and deadlines.
  • Online Research & Analysis.
  • Planning, booking, monitoring & reporting of Online Media Campaigns.
  • Digital Marketing & Media Consultant.
  • Develop and implement new online initiative.
  • Manage and facilitate to external vendors.

Some of major clients handled:

  • Aston Martin
  • Bentley Emirates
  • Dreamland Aqua Park
  • Mitsubishi
  • Subway

2007 April - 2009 May

Avantgarde Middle East Gmbh Co & KG

Promotions Project Manager

Tasks undertaken:

  • Promotional concept development for interactive consumer approach.
  • Researching and planning premium.
  • Researching and compiling decoration materials.
  • Overseeing production of premiums and outfits.
  • Organizing casting and host/ess selection.
  • Setting up of an invitation only online forum for promoters.
  • Supporting in guest handling, branding, setup & supervising hosts/esses.
  • Monitoring and optimizing consumer interaction.

Some of major clients handled:

  • Abraaj Capital
  • Audi
  • Ford
  • Nokia
  • Philip Morris

2005 April - 2007 April

AMC Advertising & Marketing Consultants

Graphic Designer & Webmaster

Tasks undertaken:

  • Interpreting client business needs and developing a concept to suit their purpose.
  • Brainstorming with creative team members to achieve the right concept that suits clients’ needs.
  • Multi-tasking, working with all jobs according to priorities and deadlines.
  • Developing design briefs through research & analysis.
  • Innovating to redefine design briefs within the constraints of cost & time.
  • Proofreading to produce accurate and high-quality work before and after copywriters.
  • Contributing concepts to the overall brief.

Experience

Clients & Brands

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My Education

Education

2003 - 2005

La Trobe University, Bendigo

Bachelor of Visual Arts

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1997 - 2000

American University in Dubai

3rd year transferring to Australia

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1995 - 1997

Al Mawakeb School

High School Diploma

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Sample of

References

  • F. Khater

    Sky High

    A passionate, enthusiastic and loyal employee. His expertise and dedication made him a valuable part of our team, where he contributed with his own flair of creativity and enthusiasm. He was an integral part in managing and delivering of various types of projects for our wide range of clients.

  • W. Borstelmann

    Avantgarde

    As a natural team player, he promotes the flow of good ideas and places high priority on loyalty and dedication. He achieves results with accuracy and precision while fully accepting responsibilities and meeting deadlines. Our agency and clients appreciated his consistent, outgoing and friendly persona.

  • V. Deshmukh

    Classic Partnership

    We thank him for for all his hard work and professional support during his stint as a freelance art director with us. We appreciate your efforts in going beyond the call of normal duty in ensuring that all work assigned to you were completed to specified deadlines.

  • S. Barakat

    AUD

    A dedicated and hardworking person who has contributed greatly to campus life. He appreciates the value of extracurricular activities, a quality that has been marked by his presence at most activities and functions.

What I am good at

Skills & Knowledge

Working Skills

Art Direction90%
Project Management75%
Organization95%
Team Management85%
Photography75%

Recognitions

Photography Competition

Photography Competition Finalist, 2016

Certificate of Appreciation

Recognition of valuable contribution 2005

DJ Melt - Charity Ambassador

Fundraising support for children in Peru, 2013

LANGUAGE SKILLS & KNOWLEDGE

English
Experience
Arabic
Experience
  • Creative & Photography Direction.
  • Digital & Social Media Marketing.
  • Event & Project Management.
  • Online Media Management.
  • Google Adwords & Analytics.
  • Account Handling.
  • Training & Team Building.
  • Organization & Procedure Development.
  • Research & Analysis.
  • Proposals & Presentations.

Hobbies & Interests

  • Outdoor

    Outdoor

    Camping, Hiking, Cycling and Water Activities

  • Photography

    Photography

    Landscape, Portrait and Product Photography (Outdoor & Studio)

  • Travel

    Travel

    Exporing new destinations and cultures

  • Technology

    Technology

    Passion for technology and gadgets

  • Movies

    Movies

    Admiration towards movies and film making

  • Fashion

    Fashion

    Fascination with fashion and new trends

  • Disk Jockey

    Disk Jockey

    Professional DJ: facebook.com/DJMeltFans

Few samples

Portfolio

  • + >

    Technotapa Premium Sales Kit

    Engyprot Contracting

  • + >

    FTCC Branding

    Fujeirah Tennis & Country Club

  • + >

    DIFC Anniversary Campaign

    Dubai International Financial Centre

  • + >

    Prime Gourmet Collaterals

    Country Hill International

  • + >

    Apple Slices Photoshoot

    Apple Slices

  • + >

    Al Qasba Photoshoot

    Al Qasba

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Engyprot Contracting

Packaging

Project: Premium Sales Kit

Concept: The premium sales kit box is designed with a modern look and the following features:

  • Box created using a silver textured paper to reflect a premium secure box.
  • Product detail inserts in English and Arabic.
  • Inside the box is a circle shaped sponge, which is in the same shape of the product, containing a key USB stick to resemble the security aspect part, which is the purpose of the product.

Client: Engyprot Contracting

FTCC

Branding

Project: FTCC Branding

Concept: The idea behind using ‘bounce’ as a theme for branding the Fujairah Tennis & Country Club comes from the dual usage of the word. Not only is the world related to most sports but it also has inspirational connotations. Sports is also about bouncing back, about challenging the odds and defying all adversities. With this theme we are trying to inspire youngsters and adults to never give up but keep bouncing back.

Agency: Fujeirah Tennis & Country Club

DIFC

Anniversary Campaign

Project: DIFC Anniversary Campaign

Tone: Forthright, confident, direct, intelligent, sophisticated and professional

Client: Dubai International Financial Centre

Prime Gourmet Collaterals

Poster, Lightbox and eMail Shot

Project: Prime Gourmet poster, lightbox and email shot

Concept: "Love at first MEAT"

Client: Country Hill International

Apple Slices

Experimental Photography

Project: Apple Slices

Al Qasba

Venue Photoshoot

Project: Venue Photoshoot

Client: Al Qasba

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