Project: Campaign Pitch

Concept: This concept relies on simple illustrations that highlight the various privileges and benefits associated with living and working in DSO Smart City. The focus here is on people and how they interact and utilize the city’s smart facilities and services in their daily life.

The main Colours used are shades of green, white and blue, to emphasize the environment-friendly and sustainable side of the city, as well as to provide a calm and natural background over which the main message of the campaign can be conveyed with style and clarity.

The Background contains an illustration of DSO Smart City and its symbolic buildings to keep the relation to the city clear and avoid mistaking the artwork with other generic ideas.

The upper left corner of each slide has 6 icons, representing the 6 smart aspects of DSO Smart City. With the icon that represents the illustrated aspect highlighted.

The logo used here is combined of 6 squares, each representing one of the 6 smart elements of the DSO smart city. All these squares intersect in the center representing the way in which the smart elements of the city work together to deliver its unique smart experience.

Concept & Direction: M El Tayeib

Execution: Adi Rayavarapu

Client: DSOA Smart City