Project: DIFC Anniversary Campaign

Tone: Forthright, confident, direct, intelligent, sophisticated and professional

Client: Dubai International Financial Centre

Project: Extremely Lite Campaign

Concept: Subway’s campaign for ‘6 grams of fat or less’ where the sub sandwich is leaning on the bubble containing the ‘6 grams of fat or less’ logo to illustrate how lite it is. The address portion has been designed as a belt to giving the idea of a weight slimmer intended for all ‘6 grams of fat or less’ ads.

Client: Subway Arabia

Project: Get Fit Ad Campaign

Concept: “Eat Fresh.. Get Fit”. Slim measuring tape sliding off a fit woman’s curves for Subway’s “6 grams of fat or less’ campaign.

Client: Subway Arabia

Project: Print Ad Campaign

Concept: Giving each car an animalistic character being reflected in their shadow. ‘Growling Pajero’ for example is a beast that marks his territory with no mortal to challenge.

Client: Al Habtoor Motors