Project: FTCC Branding

Concept: The idea behind using ‘bounce’ as a theme for branding the Fujairah Tennis & Country Club comes from the dual usage of the word. Not only is the world related to most sports but it also has inspirational connotations. Sports is also about bouncing back, about challenging the odds and defying all adversities. With this theme we are trying to inspire youngsters and adults to never give up but keep bouncing back.

Agency: Fujeirah Tennis & Country Club

Project: Logo & Stationary

Concept: Logo created to represent DJ Melt wearing headphones and mixing music. Slogan “Melt with the music” was created for a double meaning:

• Smoothly mixing the music in a ‘melting’ way.
• Music played to make you Melt with his music.

Client: DJ Melt

Project: JuiceBar Concept

Concept: The idea is to create a juice station that reflects the surrounding environment – the turquoise sea, the blue skies and the beautiful beach. The design is inspired by the shape of a juice container. It not only has marine connotations but also gives the idea of a container that’s full of fresh juices. The design is open and inviting with ample space. The use of vibrant colors adds to the mood of the place.

Client: JuiceCargo

Project: Branding Facelift

Concept: Clouds represent divinity, pure thought and pure being, emptiness and everything. Clouds are creations of polar opposites existing as one in such a freedom of being they never become fixed in form, just like the flow of water clouds tell us to be free from everything yet as pure as divinity. Clouds frequently symbolize the element of air, which is associated with higher thought, intellectual ideas and abstract thinking.
Feel free.. Create!

Agency: Prodesign Advertising

Project: Logo & Stationary

Concept: The elements used are to illustrate the following:

• Flock of birds flying upwards and higher together, thus displaying a team work.
• Beehive in the negative space reflects the nature of a well-organized and structured organization.
• Colors: Blue to represent trust and long-lasting relationship. Gold to signifies wealth and investment in a solid and stable organization.

Agency: National Investment Corporation